Search Engine Optimization or SEO is most commonly known to be a few set of tricks and techniques which will be useful in growing the organic visibility of a website. SEO experts have to, time and again, keep trying new tricks and tips as experiments. This is the forefront of SEO. Through experiments the industry moves ahead and new things are discovered. With Google evolving with time, the industry too has evolved. Always remember that no two websites are the same. Every website will face some different set of problems and challenges.
There are reputed and reliable companies, like Results First, who will ensure that your website ranks high on search engine. They ensure that they check and try different experiments. Only ones that will work well for your site will be applied for your website.
You can follow a few of the SEO experiments and notice closely how they work for your site:
We are sure that almost all of the SEO professionals have come across the saying, “content is king”. But sadly, there are many who have not got the message cleared until now. This does not mean you have to only create fresh content. There is more meaning behind that saying.
You need to understand that Google will score every page of a website. All the pages will eventually contribute to the domain authority, in general. If there are many pages, but none of them has great value, your website will not rank well on Google. Its value will start to lessen with time.
What you need to do?
Get all the URLs
For getting your URLs indexed, you should use effective tools.
Link metrics should be carefully inspected
When you get the URLs listed, get your data analysed and checked.
After getting the data analysed, get them sorted out. This way, you will get a clearer picture of the pages with corresponding link metrics and the traffic metrics too.
Do something with the pages that are low in value
Get started with identifying the pages on your site that have very less value or nil. It is possible that in the last 90 days or more, these pages have not received much traffic. Probably, you are not offering what the customers want. Before you start de-indexing these pages, ensure they do not carry several links pointing to them. In case they are not carrying a lot links and traffic, it would be fine to get them deindexed.
Optimization of User experience
User experience or UX should be a consistent part of your SEO plan or technique, which should never be missed. With the evolution of Google’s algorithms, they will enable you to understand whether the searcher was happy with your site or not. You can hence work towards improving your site, as you will be able to understand the need and intent of your searcher. This will also keep them quite engaged. After all you will work towards proving your searchers what they are in need of.
Hence, ensure that you conduct surveys from time to time. You need to go ahead and consult the audiences the right set of questions, only then this would be a productive experiment for you.
There are tons of experiments that could be conducted on the basis of SEO. However, you need to ensure that you gain something productive out of it. Experiments are vital for continuous growth. You need to understand this with Google evolving; we too need to grow.