5 Killer Link Baiting & Viral Marketing Posts
Posted by Ben Sibley on May 30, 2012 | 75 commentsLink baiting is a white-hat link building technique. In short, it involves creating an exceptional piece of content (blog post, video, infographic, etc.) and promoting it through social channels to make it go viral. This results in links and traffic.
Here are five of my favorite posts on building links with link bait:
1) 7 Viral Marketing Strategies to Get Massive Traffic Spikes
Jason Acidre provides 7 usable techniques for creating content with viral potential. The post includes techniques for scaling up the link bait and increasing your conversions from the traffic you receive.
2) Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution
This post is a great read by Colby Almond of 97thFloor SEO. Even thought Pinterest has changed, there is still a ton to learn from his case study about techniques and approaches to creating & marketing viral content.
3) Oops, I Ruined the Facebook IPO
This very recent post on SEO Moz by Larry Kim from Wordstream blew my mind. It’s a case study of a blog post by the internet marketing company that went VIRAL. They got links from every top news site you can name and it even got their CEO a handful of national Television appearance.
4) 5 Quick and Easy Ways to Re-Package Your Content into a Viral Image
Who doesn’t love content recycling? Ann Smarty delivers 5 different methods to take old content of yours and reuse it as a viral image. You probably have some viral content lying around right now 
5) Tracking Social Media Trends for Awesome Link Bait Ideas
In this post by Ryan Clark, he gives extremely in-depth tactics for finding and following trends in your industry. Not only is this a great read for uncovering timely link bait ideas, but it’s also handy for any webmasters looking to research a new niche market.
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I’m new to SEO and just wanted to thank you for the great information you provide on here. So glad and thankful I came across it!
Thanks for sharing the links. Must admit – The various articles did provide quite a lot of information on the topic. Though some more broader than others.
Anton Koekemoer recently posted..How to manage your time with social media marketing
I’m familiar with the post by Jason Acidre, i read his blog on the regular. Look forward to reading the rest of these.
checked out the post by Larry Kim, you´re right, he´s mind blowing, am also inspird to go to Tanzania too….cheers mate
your article is very interesting and it can help a newbie in internet marketing to increase his knowledge and move forward. my best part in your article is about Re-Package Your Content into a Viral Image.
noel recently posted..The Meaning Behind a Yellow Diamond Engagement Ring
Link baiting Is one of the most powerful white hat techniques out there…
However IMHO infographics have been abused to death!
They constitute a new way of spam.. just building those things for the sake of getting links
Karen recently posted..Nokia X7
Ben, it’s fascinating what goes viral and what doesn’t. People seem to like weird and funny pictures, more than cleverly written articles. Studying what has gone viral offers clues to making it happen. I enjoy when an article gets a lot of hits (it has happened rarely for me), but sometimes wonder what the lasting effect might be.
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It seems very informative post. I found new thing to learn and waiting for more posts like this.
Sarah recently posted..Pregnenolone to Treat Hormonal Imbalance and Stress
Enjoyed the story about “ruining the Facebook IPO”. One of the best discussions I’ve seen about how a news item can go viral. Also enjoyed the tongue-in-cheek title.
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Yeah that article was so different and I loved how they ended up on national TV stations all because of a blog post, crazy.
Hey Ben, great links here. Link bait is still pretty foreign to me as i’ve never actually launched a link bait campaign, but i’m VERY interested in it and the potential results it can produce. It seems like there is definitely some finesse and luck involved in it, but i’m hoping to start pursuing this avenue in my efforts. Thanx for the great resources…going to forward these onto my writer
Mike B recently posted..Effectively Managing #fail Tweets Impacting Your Brand
Hi Ben ,
Great links to viable articles that you’ve shared. I especially liked the first,fourth and fifth articles that you’ve shared. Really offered informative views.
Anton Koekemoer recently posted..Organize your social media marketing strategy
Thanks Anton, there’s tons of great SEO content being written and published everyday but these 5 have stood out to me recently.
hey Ben Sibley
nice list i haven’t read all the article but some days ago i read this article
7 Viral Marketing Strategies to Get Massive Traffic Spikes and Jason Acidre told v cool information ill read rest of article now, thanks
Hi Haseeb,
It’s a good one, seems to be popular with everyone here
Great post Ben, thanks for linking to those articles.
Jason’s article is one I read recently as well and resonated with me. Also as a stat – Amazing how Twitter’s growth was 5 times that of Facebook’s with over 35,000%
Thanks for sharing
I read Jason’s ideas for getting content to go viral. I like his idea of getting featured on other bloggers’ newsletters, but I think I need to spend some time getting to know those bloggers reasonably well first.
eJean1981 recently posted..The secret to lifelong flawless skin
Yeah building a relationship first is always best. I usually try to give in some way before asking for anything in return.
Pinterest has changed, there is still a ton to learn from his case study about techniques and approaches to creating & marketing viral content.
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Quite a useful bunch of useful articles, which I will be reading. Thanks
Thanks for the information and the links as well. Jason Acidre is one of the bloggers I more often visited because he shares a lot of good information in marketing.
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