How Outbound Linking Can Improve Rankings and ReputationPosted by Diana Maria on May 15, 2012 | 70 comments
Many webmasters still aren’t sure about linking to other websites in their own site. They have totally avoided it with a thought that it would decrease their website ranking and drive all of the visitors to another website. Some people literally avoid it. However, this is not the truth. Out bounding links can help your website with Search Engine Optimization (SEO) and improve your website’s overall ranking. Blindly linking to other sites may oppress the growth of SEO, but linking to websites that contain relevant and quality contents always increases your website ranking.
Choosing quality links
When you are using outbound links, it does not mean your SEO will increase and in fact this is a bad idea. It does not matter on number of links you have but it does matters on quality of each link you have on your website. Most people do not like to visit a website with popup advertising and irrelevant content. So try to avoid links that do not deliver quality and make sure to link quality and professional websites that provide apt information to the users. It is best to avoid linking to sites, which involve fake information, banned websites, inactive websites, and irrelevant domains. Avoiding these websites can increase your website ranking.
Outbound links encourages link-backs
When you link to a particular site, the site’s webmaster will tend to link you back again. This increases quality reciprocal links thereby increasing your website visibility and gradually results in increased Search Engine Optimization (SEO). Having a large number of quality reciprocal links will give you direct referrals from the website. This link exchange creates a good traffic exchange between the two websites thus leading to improvement in Search Engine Optimization for both the websites.
Outbound links provide more information to the users
When you are having a relevant outbound links, users tend to visit it, thereby giving more information to them. This enhances user’s experience and the user tends to visit your website for more information again. So this rotation keeps continuing and you will not lose traffic to your website. However, at the same time, this will boost traffic to your websites as user tends to come back to your website for content. This helps the users to rely on your website for important information and thus keep in track.
Maintaining a balance between the Outbound links
It is important to decide the number of outrebound links you wish to have. Too many links can also have a negative impact on your SEO. So, a wise usage of outbound links improves your website’s overall ranking. Also, content plays an important role in determining if your user is going to visit again. Just do not link all the information to the external site. Instead, use outbound links for providing a reference. Websites with good content automatically improve in SEO. So try to maintain a balance between the number of links and the content in your site.
Managing your outbound links is the key to achieve success in Search Engine Optimization. Outbound links play an important role in website ranking. Effective uses of outbound links with quality content always reward you with high website rankings. So optimizing your website according to the above listed points will help you gain website ranking and more returns.