How Outbound Linking Can Improve Rankings and Reputation
Posted by Diana Maria on May 15, 2012 | 61 commentsMany webmasters still aren’t sure about linking to other websites in their own site. They have totally avoided it with a thought that it would decrease their website ranking and drive all of the visitors to another website. Some people literally avoid it. However, this is not the truth. Out bounding links can help your website with Search Engine Optimization (SEO) and improve your website’s overall ranking. Blindly linking to other sites may oppress the growth of SEO, but linking to websites that contain relevant and quality contents always increases your website ranking.
Choosing quality links
When you are using outbound links, it does not mean your SEO will increase and in fact this is a bad idea. It does not matter on number of links you have but it does matters on quality of each link you have on your website. Most people do not like to visit a website with popup advertising and irrelevant content. So try to avoid links that do not deliver quality and make sure to link quality and professional websites that provide apt information to the users. It is best to avoid linking to sites, which involve fake information, banned websites, inactive websites, and irrelevant domains. Avoiding these websites can increase your website ranking.
Outbound links encourages link-backs
When you link to a particular site, the site’s webmaster will tend to link you back again. This increases quality reciprocal links thereby increasing your website visibility and gradually results in increased Search Engine Optimization (SEO). Having a large number of quality reciprocal links will give you direct referrals from the website. This link exchange creates a good traffic exchange between the two websites thus leading to improvement in Search Engine Optimization for both the websites.
Outbound links provide more information to the users
When you are having a relevant outbound links, users tend to visit it, thereby giving more information to them. This enhances user’s experience and the user tends to visit your website for more information again. So this rotation keeps continuing and you will not lose traffic to your website. However, at the same time, this will boost traffic to your websites as user tends to come back to your website for content. This helps the users to rely on your website for important information and thus keep in track.
Maintaining a balance between the Outbound links
It is important to decide the number of outrebound links you wish to have. Too many links can also have a negative impact on your SEO. So, a wise usage of outbound links improves your website’s overall ranking. Also, content plays an important role in determining if your user is going to visit again. Just do not link all the information to the external site. Instead, use outbound links for providing a reference. Websites with good content automatically improve in SEO. So try to maintain a balance between the number of links and the content in your site.
Managing your outbound links is the key to achieve success in Search Engine Optimization. Outbound links play an important role in website ranking. Effective uses of outbound links with quality content always reward you with high website rankings. So optimizing your website according to the above listed points will help you gain website ranking and more returns.
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The general rule of thumb in SEO is “don’t do outbound links” but these links are to high ranking sites with great content that provides value to your visitors it can be a valuable asset on you website. remember its all about giving your visitors/readers the best value, whether it is through content or links to quality content outside your website as long as it is relevant to you subject matter
I thought the outbound links would hurt our rankings, but if it’s about building links to quality sites, I start to understand the logic. I think Google wants to encourage us to focus on quality (articles, outbound links)and not on Seo.
Jack Sander recently posted..How to build a deck on the ground
You have posted the quality information which can be helpful to solve the confusion about outbound links.
Outbound links helps to increase ranking if the website contains relevant and quality contents. The main thing is to focus on to create only quality links.
Sarah recently posted..Sermorelin To Prolong Youth And Fight Ageing
I start to understand the logic. I think Google wants to encourage us to focus on quality (articles, outbound links)and not on Seo. Thanks for sharing.
Claire recently posted..Chamonix Accommodation
Interesting article. For traditional SEO, outbound link is not always a go-to solution for sure.
I think that the real juice of outbound link is a good way not only just encourage the link back, but also to build the relationship for affiliation.
Very interesting article that you’ve posted. Found the views to be quite informative and intriguing about outbound links. Thanks for sharing.
Becca recently posted..Conveyancing Williamstown
yeah, i was in the position that thought that a high OBL is bad for our site. But after reading your article, i’m sure that the OBL not as bad as it seems. Thanks.
Linking to sites that have a good reputation and great information is really great for your own ranking.The easiest way is to do trackbacks because you will get a link back with your keywords in it.
Tom recently posted..Communication With Twitter VS. Communication With Google Plus
I like to use outbound links so people can see where the source of information comes from. So they realized I didn’t just make up that statement. Would you recommend just 1 link per post or page? Thanks!
Lisa recently posted..In The Lost Land of Broken Links
Lisa,
That’s another good use – outbound links help verify the claims you make. I don’t have a specific recommendation for you. I would just say to link out when it makes sense i.e. focus on the user experience.
Hi Diana,
Google encourages quality contents and links. Thanks for focusing on outbound link advantages because it’s a misconception that it affect our ranking so it’s good to clear this misconception.
Pete Goumas recently posted..What Is Mythology
Useful information shared about outbound links. yes they are really helpful in ranking and generating traffic.And Yes quality links are very necessary for this.
Yes – Outbound links are normally a great indication to Search Engines of the quality of content that you’re sharing and can help with your websites ranking in SERP’s. Though one need to be careful of linking only to viable websites who offers more or less the same type of content as you do. It’s great when one shares link-juice with a high authoritative website. It can make a large difference in your Websites rankings.
Anton Koekemoer recently posted..Online reputation management for brand awareness
Glad to hear that outbound links don’t create a penalty and can even help. I write organically and link out to places like Wikipedia all the time, especially for photos.
Outbound links are natural. And we all know that natural link building is what Google loves. So having an outbound link to a trust site is good. The problem arises with outbound link is that the links are mostly off the competitor! so, choosing a outbound link is very crucial.
Anok recently posted..Blind Date Ideas: Tips On Choosing a Restaurant
Thank you for this post. I was one of those who believed outbound linking is a bad idea but now I understand how useful it is. Thank you.
Very informative article out bound linking is very important for a site its better way to increase your site traffic
really very interesting article for traditional seo. overall concept is really very helpful and valuable thanks for the post.
its really very informative post of out bond link for increasing traffic for website its very informative for thanks for sharing here