How do I get backlinks to my site?
There are tons of ways to easily get quality backlinks to your website. You don’t need to resort to spammy black-hat methods or uber-complex linking schemes.
Smart linking and some elbow grease will get you where you need to be in the SERPs. Try to…
- Diversify your links
- Focus on Quality over Quantity
- Build DoFollow links
- Automate with SEO Accessories
- Vary your anchor text
There are many ways to approach your link building. You’ll want to build links that are both relevant and authoritative. I have constructed below a system to define the method of link building necessary to further your campaign based on your needs.
The link building methods are labeled with a symbol system as follows:
|These are links that often pass PageRank or authority|
|These are links that are easily made very relevant to your page|
|These are links that can effectively send traffic|
|These are links that usually pass a lot of trust|
|These are techniques that you can use to build deep links|
How to Get Backlinks
Here are 9 distinct strategies to get backlinks free. Each is labeled according to it’s strengths and explained in detail below:
|Overview: Article Marketing is the submission of articles to article directories with the hopes of syndication on other relevant non-directory sites. Typically, you won’t receive much PR from AM because articles are submitted on large directories and only sometimes syndicated to sites besides scrapers. Article marketing is best used to get very relevant, anchor text links to deep pages in your site, and even send some traffic too.|
|For Relevance: To get more relevance out of your links, make sure to optimize all of the on-page factors you have control over. Put your keyword in the title of the article and begin the article with your keyword if you can for greater weight. Also, make sure to use your keyword and relevant terms in the body of the article. Finally, use exact match or partial match in your anchor text for best results.|
For Traffic: To increase the amount of traffic you get from your articles, use one link for SEO in your resource box and make the other one a call-to-action. In other words, use proper anchor text for one link, and a “click here…” type link for the other. Also, let your article flow into your resource box before concluding to get more eyes on your links.
|Overview: Blog commenting is a really versatile and effective means of link building. While you can drive traffic with blog comments, they’re best suited for getting PR and relevant links to deep pages on your site.|
|For Authority: To find high PR pages to comment on you can use search strings in Google to find KeywordLuv blogs and sort them by PR with SEO Quake (See strategy below).|
For Relevance: When searching for blogs to comment on, the first results in the SERPs will always be the most relevant. You can comment on these and use your keyword as anchor text for a stronger link. Also, you can use relevant terms in your comment to further increase the relevance of that page.
|Overview: Guest blogging is an all-inclusive means of link building. It involves finding blogs in your niche to post on and writing unique, quality content for them. Guest blogging provides you with the opportunity to send traffic and get great links from sites that are potentially very authoritative and trusted as well.|
|For Authority: How much authority your links send back to your site depends on where you guest post. You can pick out sites that have a high PR to write for to get backlinks with more PageRank|
For Traffic: To drive more traffic from each of your posts, add a benefit or incentive to your links. A call to action or well structured link will help you get more click-throughs.
For Relevance: Guest posts don’t always need to target a keyword, and I don’t recommend targeting the same keyword you’re trying to rank for on another blog – that’s counter-productive. Instead, write posts that are on a very similar subject and use similar terminology.
For Trust: Similarly to guest blogging for PR, you can find old and trusted sites to write for. To evaluate a site, check out how long it’s been around, how many pages it has, how many links it has, and how much search traffic it gets (use SEMRUSH).
|Overview: Directory Submission can be used to get a few authoritative and trusted links to your site’s homepage. The trick is to not be spammy and only submit your site to trusted directories like Dmoz.|
|For Authority: To get authority, find small niche directories. Often times, these will be very specific or even just be a links page on a site. These pages sometimes have a good amount of PR.|
For Trust: There are a few extremely well trusted directories you can submit to. Dmoz is free, but you should also consider Best of the Web and the Yahoo Site Directory even though they are a bit pricey.
|Overview: Forum posting is a social activity. These links aren’t strong and authoritative, but they are great for driving targeted traffic, sometimes for long periods of time.|
|For Traffic: The best way to drive traffic with your forum comments is to comment on very popular threads that will get a lot more views or answer questions. You can link in your post to relevant posts of yours and/or you can link back to your site or some posts in your signature. Forum posting is also great for reputation development and brand awareness.|
|Overview: There are many different types of social sites. While none of them help build particularly strong links, they can be a great source of targeted traffic.|
|For Traffic: Obviously there is Twitter and Facebook, but besides them there are tons of social bookmarking and news sites. These sites allow you to quickly submit a link with a relevant description and tags. For social bookmarking I recommend using OnlyWire.|
|Overview: Press Releases can be useful for sending traffic and gaining authoritative links. However, this greatly depends on your distribution channel and how news-worthy your release is.|
|For Authority: In order to gain authority from your press release, it will have to be syndicated on more popular websites. Services like PRWeb can help to get your PRs found by news sites.|
For Traffic: Like with AM or GB, make sure your links are relevant and include a deep link inside the body of the content if possible.
For Relevance: Again like AM and GB, use your title and relevant terms smartly to increase the relevance of your press release page and links.
|Q & A Sites|
|Overview: Question and Answer Sites provide a good opportunity to display your knowledge and authority on a subject and drive targeted traffic.|
|For Traffic: The links from Q & A sites aren’t very strong and are usually nofollow. However, they can be a good source of traffic. Just a couple minutes a day on sites like Quora and Yahoo Answers can provide you with a growing stream of traffic. Also, YA often ends up in the SERPs. Answering just one question can provide you with a new traffic stream from the search engines.|
|Free Hosted Blogs|
|Overview: Free blogs have been spammed like crazy, but you can still use them for creating relevant, traffic sending links. They’re great to use because of the freedom and control you have over the link building.|
|For Relevance: To create a relevant webpage from a free blog, make sure to optimize the URL and title of the page. You can then add a few articles that target a different term related to your keyword phrase. Also, you can get backlinks with any anchor text you want to any pages you want.|
For Traffic: Add some links in-content for SEO purposes and other with a call to action made to drive human traffic. Also, you might be able to rank the web property for a low competition keyword and get search engine traffic to it that will convert well to your site.
These 9 techniques on how to get Google backlinks to your site are enough to help you rank for any keyword you want. You can refer to this list whenever you have a specific need to fulfill.
For instance, if your page already has decent PR and you need some more really relevant links, article marketing and free blogs would be a good solution.