Tiered link building is synonymous with link spam. For those who don’t know, tiered link building is building backlinks to your backlinks. Usually these are low quality links such as profile links, social bookmarks, RSS links, and article directory links that lead to crappy web 2.0 properties which then link directly to the main website.
However, tiered link building can also be white-hat. For example, I didn’t build but rather naturally acquired a few very high quality tiered links from guest blogging.
What you may not think of right away is “tiered links”, but that’s exactly what they are. They are links to a page that is linking to my site, and there was absolutely no spam or software involved. While my site isn’t directly getting a link from SEO Moz, I’m still benefitting indirectly from it.
To put it in perspective, I would rather get one link to a guest post from the most popular SEO blog in the world than XX,XXX spam links
While I don’t have complete control over obtaining these links, it is not based on luck.
There is a strategy and it is very simple:
Create great content and get it visibility
Creating Great Content
Many webmasters started making “better” content to appeal to Google after Panda. For instance, including more images and writing longer posts because they think that’s what Google wants.
If you do this, you are writing for the search engines.
Websites don’t link to websites. People link to people. Write content for people and you will get links from them.
This doesn’t mean to ignore keywords and SEO altogether. Here are a few guest blogging tips to get even more SEO benefit from every post you write and publish.
Getting Your Content Visibility
A common worry that bloggers have is getting their best content published on other sites instead of theirs.
Here’s the way I see it:
1) I post content here that fits in with my site. I only publish posts about SEO – I will never do a “best wordpress themes” post here. Guest blogging gives me the opportunity to write & publish content on other websites that doesn’t quite fit in here.
2) I DO use some of my best content that would fit in here for guest posts. Why? Because I know it will get better visibility on a more popular website. This is a legitimate and tactical method for building brand awareness and receiving links from popular sites
I never would have received a link from Search Engine Land for example by publishing that same post here. SEO Discovery just isn’t popular enough yet to naturally acquire those links (at least for now… ).
While the idea here is to naturally get these links, you can always build your second-tier links to guest posts.
Why not target a keyword with your guest post and get it ranked in Google? If you are publishing content on authoritative sites, they will rank very easily. With the help of some additional backlinking they can rank highly and send recurring traffic to your site.